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Twiggs and Associates Inc.
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Just sharing...
Marketing
A website is...
If you grew up in the 1950s or '60s like I did, you may have viewed the whole computer takeover of our lives with skepticism and reservation. I resisted using a PC for a long time, then I learned Word Perfect and I haven't even blinked, let alone looked back. When the Internet showed up, I was eager and excited. I dove right in, immediately sure this grand new application was the truth we were all searching for. The great equalizer. The advent of the Information Age. The stuff of science fiction novels come to life.

I'm happy to say I was right. Fast-forward 10 years and here we are -- at a crossroads. You are either part of the Internet generation, or you are being left behind. If you have a Web site, you are part of us. If you don't, you're being left behind.

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Traffic is not users
How many times have you heard a competitor, a co-worker or a friend state that they have twice as many hits on their Web site as you do? How many times have you said that yourself to someone else? I have a better boast than that. I had one-third the amount of traffic that you did, but I made three times more money. Now, that's worth boasting about.

Traffic without income or results is like having four university degrees and no job; the framed degrees look pretty but they are only for show and not for dough. If you have any traffic to your site you have to ensure that you are taking advantage of it as much as possible. There are vital points to understand about your traffic and Internet browsing habits that will help you take better control of your own money flow and make you more successful. These points are vital to understand when you not only design your site but also your revenue model.

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Build your email contact list
E-mail marketing works, there's no denying it. Its key advantage over other Internet marketing methods is that it enables you to contact the customer instead of forcing the customer to contact you. This ability is especially useful when something that your customers need to know as soon as possible has happened. Whether you've just released a new product or decided to cut your prices by 10%, the fastest way to spread the word is via E-mail.

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How to promote your website effectively
So you've got your website up and running. You've spent some time and effort getting to this stage, so it's crucial that you optimize your efforts and success by spreading the word about your website.

Remember, simply having a Web site doesn't mean that people will automatically see it. You need to promote your site. Here's how:

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